A new day, a new success! I am extremely proud to announce that Streams.live is one of the finalists at the South Summit 23 Startup Competition. Having competed with 4.500 applicants from 125 countries it is amazing to have been selected among the final 100 Startups. This is another proof that we are on the right track of growing Live shopping and the hard work delivered by the Streams.live team is appreciated at a high level. I will see you in Madrid, where I promise you will see a great pitch that will show you that the future of commerce is LIVE. ¡Hala Madrid! #liveshoppingDetalii..
5 May, 2023
Bulgaria to Host Balkan E-commerce Summit on April 4th - 5th Speakers and over 500 guests from more than 12 countries are expected in Sofia for the eCommerce forum. Balkan eCommerce Summit is a two-day forum that gathers eCommerce representatives from 10+ Balkan countries in one place. The event is suitable and will be useful for eCommerce business owners, representatives of digital agencies, eCommerce service providers with online merchant clients, and all who are interested in this business. The conference will discuss topics such as Live Shopping, cross-border logistics, technological solutions for more sales, digital marketing, platforms and many others. Representatives of Romania, Greece, Bulgaria, Serbia, North Macedonia, Croatia, Montenegro, and others will make presentations at the conference and expo area of the Balkan eCommerce Summit, Nikola Ilchev from eCommerce Academy said recently. The forum will take place on April 4 - 5 in Sofia Tech Park. Speakers and ove...Detalii..
29 March, 2023
Sorry for not writing these last two weeks but, boy, do I have a great story to tell in this blog post. I finally crossed the big Pond for the first time and travelled to Austin, Texas, where I attended one of the most popular Festivals in the USA: South by Southwest, or as it is called by everyone SXSW. As described best, SXSW is “an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly”. Basically it is a place where all the big names of all the above mentioned industry professionals meet, drink, party and build new businesses. What started as a music festival in 1987 expanded to a heavyweight event that hosted more than 300.000 people in 2023 spread all across Downtown Austin. With more than 200.000 steps registered in the 10 days of SXSW, I have 10 takeaways that I want to share with you: The most complex event I have ever seen One month ago I witnessed with my own eyes a monster event in Dubai, Gulfood. A...Detalii..
21 March, 2023
Where did it all start? China has been way ahead of us when it comes to live video shopping. With a tech-savvy market of around 1 billion internet users, China has led the world in digital consumer markets for years. Consequently, live streaming e-commerce is a popular way to promote and sell goods through influencer streams. The concept of livestreaming e-commerce first began in China in 2016 with social retail giant Taobao. Taobao developed a fresh idea that completely changed e-commerce: mixing the social component of livestreaming video with an e-commerce store that allowed viewers to tune in and make purchases in real time. Taobao livestreaming enabled merchants to feature a variety of products and make them available to purchase in a matter of moments. This new idea of mixing live video and e-commerce helped usher in a new era of online shopping. In 2020, Taobao sold $7.5 billion worth of merchandise in just the first 30 minutes of their presale for Singles’ Day — which is an ...Detalii..
2 March, 2023
The screenplay is the fundamental element on which a film is built, and every element that comes together to form a script (characters, plot, dialogue or context) is important in its way. However, at the foundation of this narrative construction there is, as in any other construction, the cornerstone. For the screenplay, this is represented by the message. The crucial component of the screenplay, the message, is the force element that enables the story to exist and develop. In this article we will explore why the film message is important and how it can be built. To understand the concept of a message, it is important to look at the scheme of communications. Essentially, the film is a way to communicate used by one or more filmmakers in order for them to send out a message to their audience from the theatres or in front of the TV. So, the person sending out the message is the film creator (screenwriter, director or producer). The film creator codes the message under the form o...Detalii..
26 February, 2023
In the context of people just having gotten out of a pandemic where they were locked down in their houses and were forced to live their entire lives online, many people claim that Live Shopping won’t become very popular, because people prefer physical experiences and nobody wants to stay online and watch an online event. For me this sounds like a deja-vu. Let me tell you why. It was 2015 and OVE, the Romanian company that later became Oveit, was just born. Together with my friend Mike Dragan, I was knocking on the doors of the event organizers in Romania and was telling them about the innovation that we created back then: electronic tickets to events – basically you could use a QR code to attend to the event, you scanned it with a phone and you were allowed to participate. I laugh when I think of the endless conversations I had with event organizers who talked to me with a superior attitude: “Cmon, man, get out of here! This stupid thing with QR codes will never work. People want to...Detalii..
13 February, 2023
To understand the basic principles of Live Stream Shopping we must go back in time and explore its ancestor: Teleshopping. Teleshopping began in Italy around 1970 and then moved on to become quite a popular movement in the United States. Then, it was only a matter of time until Teleshopping became popular in many other countries as well. In fact, I think that if you check out your cable TV program, you might still find some Teleshopping channels over there. Not everything moved online. Yet. The home shopping retailing industry was created in 1977, when Bob Circosta, a talk show radio host, was asked to sell green colored can openers live on TV. This happened because an advertiser traded 112 units of this product to the station owner Bud Paxson instead of paying his advertising bill. Although he was reluctant, Bob Circosta agreed to do this not knowing that he would create the first Live Shopping Session ever done in the history of mankind. Fun fact? He sold all 112 can openers wi...Detalii..
12 February, 2023
A lot of people think that if you know how to write a script, you can automatically be a writer. The same happens to screenwriters who think they can automatically be writers. I do not embrace this popular opinion and I will explain why. First of all, to make a difference between a writer and a screenwriter, I will be discussing a bit about the technique to write a script, compared to that of writing a novel. A screenplay is written in present tense. You cannot write it differently. Basically, the main difference between a script and a novel is that in the script we write only what we see and hear... here and now. The script is meant to become a film and in a film we only see and hear what is going on right now. If we change the place or time the action occurs, then it is mandatory to change the scene. In literature, things are quite different. There are cases when authors opt to write their books in a way that resembles scripts (present tense) but it is not mandatory. A book use...Detalii..
12 February, 2023
Since I joined the Streams.live team in 2022, I received this question a thousand times. So, I will try to briefly explain what’s going on with this Live Shopping concept that I am talking about wherever I am going. This is why, at first I was a Customer Success Manager (as my position was called) but then I transformed into a Live Shopping Evangelist. Basically, I became the first Live Shopping Apostle in Romania. Thus, going on this evangelical path: Live Shopping is a new and innovative way to sell products. It is located at the crossroad between eCommerce and entertainment, combining the classical way to sell products online with live streamings. What does that mean? Well, Live Shopping is when an online store representative (or an influencer) goes in front of a camera, on the store’s main website, and presents different products. The audience can interact with the host using a chat and can receive answers to questions related to the product, or useful information that they can ...Detalii..
12 February, 2023